Brand. New. Vision. Three words to ponder
Three words that can be read separately or as a definitive statement: Brand new vision. Either way, it’s what we’re all about at Lethbridge College. During the past year we have been sweating the details and actively engaged in a number of projects designed to move us forward from our 50th anniversary to a brilliant future.

We plan to build on our heritage of serving learner needs while fostering strong ties with our community partners. This has been our focus for the last half century and our continued commitment for our next 50 years.

Some of those changes are immediately visible on campus. The $11.4-million renovation of our Cousins Science Centre building has created one of the most cutting-edge facilities of its kind in any post-secondary school in Western Canada .

The new water feature situated at our main entrance provides a dramatic welcome to all College visitors. Initiated by a former Board of Governors member and supported by other past and current Board members as well as former and current College leaders, private contributions have created a lasting highlight that commemorates our anniversary.

And we have a new logo and a fresh look to our marketing materials and publications. We’re thrilled to note that our new visual identity has received incredibly positive feedback from our community. The logo symbolizes the geography of southern Alberta with the coulees and big sky represented in green and blue. Bold lettering proclaims ‘ Lethbridge College ’ and includes a slightly stronger emphasis on the word ‘ Lethbridge .’ We’re proud to be a part of this city and we want people to know it!

In corporate branding, the logo is only one facet of establishing identity and values. A brand is determined by an organization’s culture, the way it serves its community, dedication to its vision, and the ability to establish a unique presence in a competitive field. In other words, our brand represents exactly who we are.

We believe Lethbridge College is a post-secondary institution on the move. We have unlimited potential and we’re preparing to shake things up as we leap-frog into the future. Changes and practices that we are implementing are designed to make a significant impact on the communities we serve.

Innovation is key in our plans. The dynamics of our vibrant College environment are helping to create a learning atmosphere that is exciting, stimulating and fun. Our clients, including learners, business and industry, and the community, want and expect more, and we will deliver!

Part of our strategic vision is to be recognized as one of Canada ’s finest comprehensive colleges providing world-class education and training through a commitment to excellence and innovation. We’re incredibly excited about our future directions.

We have a new leadership team to drive the vision. Our facilities are being updated to provide the ideal atmosphere for learning. We have a new name that is reflective of the current post-secondary landscape. The ‘greening’ of our campus isn’t just trendy posturing for us, it’s our way of life. And, of course, our new visual identity rocks!

If you haven’t been on our campus recently, I’d invite you to come out and see what’s happening.

Brand. New. Vision. Or brand new vision Either way, it’s pretty exciting.

Lethbridge Community College
Established in 1957, Lethbridge Community College is a board-governed public college operating under the authority of the Post-secondary Learning Act of Alberta. Its main campus is located in the City of Lethbridge, and it maintains learning centres at other locations in Southern Alberta to increase access for Aboriginal and rural learners.

Lethbridge Community College offers programs that lead to further education or to career employment through its apprenticeship, certificate, diploma, applied baccalaureate degree, and baccalaureate degree programs. Working collaboratively within Alberta's system of public post-secondary education, Lethbridge Community College provides a range of educational opportunities in a variety of academic program areas, including Business and Management, Design and Technology, Justice Studies, Health and Human Services, Agriculture and the Environment, Trades, Preparatory Studies and University Transfer. The integration of applied research into college programs enhances learning by providing faculty and learners with opportunities to address immediate real world problems leading to innovative solutions that help improve productivity.

Lethbridge Community College uses various educational delivery methods including face to face, distributed, and blended learning to address diverse learning styles and increase access for students. Lethbridge Community College offers a broad range of student support services which enhance learner success for both on and off campus students.

Lethbridge Community College serves a diverse population of learners, predominantly located in Southern Alberta, while also attracting students from other regions, provinces and countries. Through formal partnership agreements with other institutions locally and internationally, the College helps students become global citizens, increasing their opportunity for economic prosperity. The diversity of student backgrounds also serves to enrich the educational experience of the entire student body.

The College is an important catalyst for economic, social and personal development for the city and the region by actively engaging with employers, the community and individual learners. Through contract training, applied research and scholarly activity, partnerships with business, industry, government and community are developed and strengthened. This contributes to the continuing economic growth of the area supporting an innovative and competitive local economy.

The College is an important community resource that provides a range of educational, cultural and recreational opportunities to local residents. It provides credit-free, and part-time credit, courses for the community, and it provides access to its facilities for educationally-related community groups and organizations. The College's recreation facilities provide a venue for its athletics and intramural programs, and provide access to high school and other community sports teams.

Lethbridge Community College is a dynamic, innovative and progressive post-secondary institution and a proud member of Campus Alberta.

Approved by the Minister, Advanced Education, October 4, 2006

Lethbridge College 3000 College Drive South Lethbridge, Alberta T1K 1L6 Main Switchboard: 403-320-3200 Toll-Free (in Canada only): 1-800-572-0103

Lethbridge College Web Site www.lethbridgecollege.ab.ca